Radiolab: Why Is It So Hard To Do The Right Thing?:
This is crazy: the people with two digits in their head almost always choose the fruit. Whereas the people with seven digits in their head almost always choose the cake. And we’re talking by huge margins here.
Having more “stuff” to worry about weakens your willpower considerably. If you’re having trouble avoiding cake, perhaps a good first step is figuring out how to reduce your overall level of stress.